The highly disputed 'King of Beers' is being sold to InBev, the Belgian brewer that owns Stella Artois, Bass, and Beck's.
http://news.yahoo.com/s/ap/20080714/ap_on_bi_ge/anheuser_busch_inbev
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3 years ago
1 comment:
It's because the American craft brews are, collectively, eating the macros' lunch. For like the 5th year in a row, the macro industry is losing ground to all micro brews combined. Brewery by brewery, of course, macro still sells. But looking at the whole craft scene as a whole, it continues to grow faster than the macro indistry...whos answer to the problem was to brew their same fucking beer but add lime and salt flavoring to it.
Way to go, guys. Great imagination.
So they go with the big conglomeratge that represents most of the European craft and traditional brewers.
If you can't beat 'em, join 'em!
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